MEDIA CONSUMPTION
While Latino audiences spend less time with traditional media than the general U.S. population, they are more likely to engage with media through connected devices and social platforms. Latino audiences spend an average of 25 hours a week with TV, with much of that time devoted to connected TV devices (13:45) demonstrating a preference for flexible on-demand viewing experiences. This group also remains engaged with live and time-shifted content (11:49).
How Hispanic audiences in the U.S. watch TV across platforms
Radio is a Key Vehicle for Younger Audiences
Hispanic Data Points at Your Fingertips
The HMC 2025 Hispanic Market Guide is the most comprehensive resource on the U.S. Hispanic market, featuring research and insights from HMC, Kantar, Nielsen and Latino Donor Collaborative.
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The HMC Hispanic Market Guide is the most comprehensive resource on the U.S. Hispanic market and provides brands and journalists with unparalleled competitive intelligence for locating and targeting the top agencies in the market.