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Press

Press Releases

2026

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2026 HMC ANNUAL SUMMIT – THE ONLY CONFERENCE 100% FOCUSED ON HISPANIC MARKETING

January 27, 2026

Registration is now open for the HMC 2026 Annual Summit, April 22–23 in New York City. Headliners Include Leaders from General Mills, L’Oreal, NFL, Smirnoff and Volkswagen. Read more here!
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HISPANIC MARKETING COUNCIL OPENS CALL FOR SUBMISSIONS FOR THE 2026 STRATEGIC EXCELLENCE AWARDS POWERED BY COLLAGE GROUP

January 20, 2026

Jury co-presidents will be MEL’s Luis Miguel Messianu and Coca-Cola’s Stephanie Eaddy; Partnership announced with FIAP; Expanded Cause Marketing category debuts. Read more here!
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LEADERS FROM BEAUTIFULBEAST, DIESTE AND THINKNOW JOIN THE HISPANIC MARKETING COUNCIL BOARD OF DIRECTORS

January 8, 2026

HMC announced that Roy Kokoyachuk, co-founder and principal of ThinkNow, Franco Caballero, managing director at Dieste, and comeback member and past HMC Chair Aldo Quevedo, CEO of BeautifulBeast, have joined its board of directors. They will work closely with the organization to further HMC’s mission. Read more here!

2025

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HMC RELEASES STANDARDIZED INDUSTRY-WIDE RFP BEST PRACTICES TO HELP BRANDS CHOOSE THE RIGHT HISPANIC AGENCY PARTNERS

November 5, 2025

The Hispanic Marketing Council (HMC) today announced the release of RFP Best Practices When Selecting a Hispanic Segment Agency, a comprehensive framework designed to help marketers, procurement teams, and consultants create fair, effective, and culturally relevant agency selection processes. Read more here!
2

HMC UNVEILS NEW STUDY ON U.S. HISPANIC BEAUTY AND SKINCARE: BELLEZA LATINA

October 7, 2025

Skincare is taking center stage for U.S. Latinas. According to a new Hispanic Marketing Council (HMC) study, Belleza Latina: Uncovering What’s Shaping U.S. Hispanic Beauty & Skincare, nine in 10 Latinas ages 18 to 34 say clear, healthy skin is extremely important to them. In fact, 56% say their skincare routine is a source of confidence, and nine in 10 indicate they will pass on their beauty rituals to younger family members. Read more here!
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UNIVERSITY OF FLORIDA WINS GOLD IN INAUGURAL STUDENT CATEGORY OF THE 2025 HMC STRATEGIC EXCELLENCE AWARDS

August 25, 2025

HMC, in partnership with the Ad Council, announced the winners of the inaugural Student Category today as part of the 2025 HMC Strategic Excellence Awards Powered by Collage Group. Charged with creating a compelling social impact campaign, University of Florida took home the coveted Gold award for its submission. Read more here!
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THE HMC 2025 HISPANIC MARKET GUIDE CHALLENGES MARKETERS TO FOLLOW THE GROWTH AND PRIORITIZE CULTURAL COMPETENCY FOR BRAND SUCCESS

June 10, 2025

HMC has released its highly anticipated 2025 Hispanic Market Guide as a roadmap to help marketers effectively and authentically connect with the top U.S. growth market: Latinos. The guide features business-building cultural insights, economic and sector data plus reports on media consumption, purchase behavior and Hispanic creativity. Read more here!
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BEAUTIFULBEAST TAKES TOP HONORS AT THE HMC STRATEGIC EXCELLENCE AWARDS

April 8, 2025

HMC announced the winners of the 2025 HMC Strategic Excellence Awards Powered by Collage Group at its annual summit in New York City. BeautifulBeast was awarded Grand Prix for the “Amor with no BS” campaign promoting Match Group’s Chispa app. The campaign also earned them two Golds in Creative Ingenuity and Shopper and Experiential Marketing. Read more here!
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HMC HONORS AT&T WITH THE 2025 MARKETER OF THE YEAR AWARD

March 31, 2025

The Hispanic Marketing Council (HMC) has honored AT&T with the prestigious 2025 HMC Marketer of the Year Award. This recognition places AT&T among an elite group of brands that have demonstrated a strong commitment to multicultural marketing and engagement. Read more here!
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24 COMPANIES EARNED A SPOT ON HMC’S 2025 STRATEGIC EXCELLENCE AWARDS SHORT LIST

March 26, 2025

The Hispanic Marketing Council (HMC) announced the short list for the Strategic Excellence Awards Powered by Collage Group, the only award competition of its kind recognizing strategic excellence in Hispanic marketing and advertising and cultural fluency. Read more here!

2024

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HISPANIC MARKETING COUNCIL WELCOMES SENSIS PRESIDENT JOSÉ VILLA AS ITS NEW CHAIR

November 12, 2024

HMC announced Jose Villa, President & Chief Strategy Officer of Sensis, will serve as its new chair. Joining Villa are two new additions to the HMC Board of Directors: Amilcar Perez, Chief Revenue Officer of Nielsen Global Audience Measurement and Ronald Méndez, EVP, Cultural Investment & Strategy Lead at GroupM.
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OUT-OF-WORK CMOS CRASH CANNES EVENTS - CLAIM THEY LOST THEIR JOBS DUE TO HISPANIC MARKETING NEGLIGENCE

June 20, 2024

Out-of-work CMOs crashed the steps at the Palais, a Forbes CMO luncheon, an Advertising Week rooftop gathering and all along La Croisette. They were dressed in business casual suits, some carrying boxes with their office belongings, others with signs saying, “Available CMO after sleeping on the $3.2 trillion Hispanic marketing opportunity.”
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25TH EDITION OF HMC HISPANIC MARKET GUIDE: A COMPREHENSIVE PLAYBOOK TO HELP MARKETERS REACH THE HISPANIC MARKET

June 17, 2024

On the heels of launching its #STOPLATINOCOATING campaign, the Hispanic Marketing Council (HMC) has released its highly anticipated 2024 Hispanic Market Guide as a roadmap to help marketers effectively and authentically connect with U.S. Latinos, currently positioned as the fifth largest global economy.
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THE HISPANIC MARKETING COUNCIL ANNOUNCED THE WINNERS OF THE 2024 HMC STRATEGIC EXCELLENCE AWARDS

April 11, 2024

The Hispanic Marketing Council (HMC) announced the winners of the 2024 HMC Strategic Excellence Awards Powered by Collage Group at its annual summit in New York City. After a record-breaking year—both in quality and quantity of entries—a total of nine Gold, five Silver and 13 Bronze awards were given to 16 US-based agencies representing 27 campaigns in nine categories.
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HMC TO ADVERTISING & MARKETING EXECUTIVES: STOP LATINO COATING

April 11, 2024

In today’s competitive marketplace, CMOs face immense pressure to achieve growth. Proper investment and authentic engagement with U.S. Latinos, who are influencing mainstream culture and fueling demographic shifts is the clear answer. The Hispanic Marketing Council (HMC) unveiled a new campaign at its 2024 Annual Summit calling on the advertising and marketing industries to “Stop Latino Coating.” The resounding message?
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HMC ANNOUNCES SHORTLIST FOR THE 2024 HMC STRATEGIC EXCELLENCE AWARDS

March 27, 2024

After a record year with over 20% growth in total entries, the Hispanic Marketing Council (HMC) announced the short list for the Strategic Excellence Awards Powered by Collage Group, the only award competition of its kind recognizing strategic excellence in Hispanic marketing and advertising and cultural fluency.
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HMC HONORS PEPSI® WITH THE 2024 MARKETER OF THE YEAR AWARD

March 19, 2024

HMC announced today that Pepsi is the winner of the 2024 HMC Marketer of the Year Award, joining an elite list of organizations that have received the award since its inception in 2014, including AARP, Ford, Kellogg’s, McDonald’s, Molson Coors, Nestlé, Sprint, State Farm, Toyota and Walmart.
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THE 2024 HMC STRATEGIC EXCELLENCE AWARDS POWERED BY COLLAGE GROUP OPEN TODAY WITH EXPANDED JURY OF SENIOR LEADERS

January 26, 2024

Over the course of three years, the Hispanic Marketing Council has experienced explosive year-to-year growth in entries for the HMC Strategic Excellence Awards, the only award competition of its kind recognizing strategic excellence in Hispanic marketing and advertising and cultural fluency.
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C-SUITE LEADERS FROM VOLKSWAGEN, CONSTELLATION BRANDS & PEPSICO TO HEADLINE 2024 HMC ANNUAL SUMMIT ON APRIL 10-11, 2024 IN NEW YORK CITY

January 18, 2024

The Hispanic Marketing Council (HMC) announced early bird registration is open for 2024 HMC Annual Summit on April 10 to 11 at Convene at One Liberty Plaza in New York City’s Financial District. In addition, HMC released the first round of C-suite headliners.

2023

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LEADERS FROM ALMA, OMNICOM, PRISA MEDIA AND D EXPOSITO & PARTNERS JOIN HMC BOARD OF DIRECTORS

October 27, 2023

HMC announced announced Angela Rodriguez, SVP/Head of Strategy at alma, Michael Roca, Executive Director of ELEVATE at Omnicom Media Group, Nestor Perinot, Chief Revenue Officer at Prisa Media, and HMC Hall of Fame winner and media architect Gloria Constanza, partner at d expósito & Partners have joined its Board of Directors.
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R.I.P. GENERAL MARKET: THE MAINSTREAM LEADS WITH CULTURE

October 4, 2023

New HMC Study Reveals the Cross-Cultural Influence of the Multicultural Majority on Non-Hispanic Whites. HMC’s latest research, “IT’S TIME: The Growing Power of the Multicultural Majority,” provides a comprehensive study on multicultural majority consumers and the shifts happening with society.
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ARE YOUR MARKETING STRATEGIES READY FOR THE MULTICULTURAL MAJORITY?

September 11, 2023

The Hispanic Marketing Council Unveils Its New Study “IT’S TIME: The Growing Power of the Multicultural Majority” on October 4th in New York City.
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2023 HMC HISPANIC MARKET GUIDE EXPLORES INCLUSIVITY, INTERSECTIONALITY, TRUST, BINGEABILITY IN ENTERTAINMENT, MEDIA CONSUMPTION & MORE

June 2, 2023

The Hispanic Marketing Council has released the 2023 Hispanic Market Guide, the most comprehensive resource on the U.S. Hispanic market featuring top trends, business-building insights, up-to-date market data.
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THE HISPANIC MARKETING COUNCIL ANNOUNCED THE WINNERS OF THE 2023 HMC STRATEGIC EXCELLENCE AWARDS

April 27, 2023

The Hispanic Marketing Council announced the winners of the 2023 HMC Strategic Excellence Awards at its annual summit in New York City. After a record number of entries, a total of four Gold, eight Silver and nine Bronze awards were given to 13 US-based agencies representing 17 campaigns in seven categories.
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GLORIA CONSTANZA INDUCTED INTO THE HISPANIC MARKETING COUNCIL HALL OF FAME

April 27, 2023

The Hispanic Marketing Council has inducted Hispanic media architect Gloria Constanza into the HMC Hall of Fame. The ceremony took place during the 2023 HMC Annual Summit on April 27 in New York City. The HMC Hall of Fame honors a select group of visionaries, leaders and luminaries who have made significant contributions to the development and advancement of the Hispanic advertising and marketing field.
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C-SUITE LEADERS FROM CIRCLE K, HYUDAI, MEDIALINK, MOLSON COORS, STATE FARM & TELEVISAUNIVISION HEADLINE 2023 HMC ANNUAL SUMMIT

April 19, 2023

This year's summit will feature powerful sessions headlined by the CEOs and CMOs of Circle K, Hyundai, Medialink, Molson Coors, State Farm and TelevisaUnivision, as well as rapid-fire panels featuring top brands and research think tanks.
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HMC HONORS MOLSON COORS WITH THE 2023 MARKETER OF THE YEAR AWARD

April 11, 2023

Molson Coors is the winner of the 2023 HMC Marketer of the Year Award, joining an elite list of organizations that have received the award. Molson Coors CMO Sofia Colucci will accept the award at HMC’s 2023 Annual Summit on April 27 in New York City and discuss how leading with in-culture Hispanic insights and investing in original multicultural work has paid dividends.
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HMC ANNOUNCES SHORTLIST FOR THE 2023 HMC STRATEGIC EXCELLENCE AWARDS

March 29, 2023

After a record number of entries, 16 US-based agencies representing 27 campaigns in seven categories have made the shortlist of finalists for the Hispanic Marketing Council (HMC) Strategic Excellence Awards.
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2023 HMC ANNUAL SUMMIT TAKES PLACE APRIL 26-27, 2023 IN NEW YORK CITY

February 14, 2023

HMC has opened registration to its 2023 Annual Summit, taking place live and in person at Convene at One Liberty Plaza in New York City’s Financial District. As the only Hispanic-centric marketing conference developed by industry leaders with multicultural expertise, the HMC Annual Summit packs a powerful agenda aimed at arming brands with data-driven insights, research & strategies to help them connect authentically with the Hispanic market.
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THE 2023 HMC STRATEGIC EXCELLENCE AWARDS KICK OFF WITH A CALL FOR ENTRIES AND A JURY OF DIVERSE INDUSTRY LEADERS

February 2, 2023

HMC continues to grow and enhance the Strategic Excellence Awards, the only award competition of its kind recognizing strategic excellence in Hispanic marketing and advertising and cultural fluency. This year, HMC has expanded the categories and invited a broader pool of diverse judges with the goal of celebrating impactful creativity.

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