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Press

Press Releases

2022

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HMC DEVOTES A WEEK OF ITS ANNUAL SUMMIT TO LATEST MULTICULTURAL RESEARCH

May 31, 2022

As more brands commit to DEI practices and increases in multicultural investment, the Hispanic Marketing Council (HMC) has devoted a week of its free and virtual 2022 Annual Summit to business-building multicultural research, featuring leaders from Kantar, ThinkNow and Claritas. These webinars will cover inclusive advertising, investing and money management, and consumer behavior.
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HMC ANNOUNCES 2022 WINNERS OF THE STRATEGIC EXCELLENCE AWARDS

May 16, 2022

The Hispanic Marketing Council (HMC) announced the 2022 winners of the HMC Strategic Excellence Awards, the only award of its kind that honors multicultural strategic thinking and cultural competence in marketing. Casanova//McCann took Best in Show with a Gold for Best Cultural Insight for its Mucinex campaign with Zubi also winning a Gold in that category for its work with Lincoln Motor Company. Anomaly won two Gold awards--one for Best Mainstream Impact for its Don Julio campaign and another for Best Impact on Innovation for its MELĒ campaign.
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2022 HMC HISPANIC MARKET GUIDE EXPLORES HISPANIC DIVERSITY, CULTURAL BLIND SPOTS, INCLUSIVE ADVERTISING & MEDIA CONSUMPTION

May 9, 2022

The Hispanic Marketing Council (HMC) has released its 2022 Hispanic Market Guide, the most comprehensive resource on the U.S. Hispanic market. Hispanics are impacting the multicultural mainstream at a faster pace than anticipated, shifting American culture and purchase behaviors. Brands who make continuous efforts to connect with the multicultural market are seeing results that demonstrate the economic power of Hispanics.
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INSIDE THE MINDS OF THE C-SUITE: PREPARING FOR THE MULTICULTURAL MAJORITY

April 7, 2022

With the 2022 Upfronts taking place in a few weeks, engaging the multicultural American mainstream and diversifying content has never been more critical. During its 2022 Annual Summit, the Hispanic Marketing Council (HMC) has gathered the CEOs and CMOs of major holding companies, brands and streaming platforms for a series of Pre-Upfront sessions beginning April 12, providing marketers with the right knowledge.
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C-SUITE LEADERS FROM CASANOVA//MCCANN, SENSIS AND SPANISH BROADCASTING SYSTEM JOIN HMC BOARD OF DIRECTORS

March 2, 2022

Hispanic Marketing Council (HMC) announced President/CEO of Casanova//McCann Ingrid Otero-Smart has rejoined its Board of Directors, as well as newcomers Albert Rodriguez, president & COO of Spanish Broadcasting System, and José Villa, founder, president and chief strategy officer for Sensis.
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THE MULTICULTURAL MAJORITY SHIFT IS HAPPENING FASTER THAN PROJECTED: WE ARE NOW!

February 23, 2022

With Census 2020 projections showing that the non-Hispanic white population is declining eight years faster than anticipated, the multicultural majority—a reality for youth under 19—may happen as early as next year for the 35-and-under segment and 2028 for all people under 50. The entire marketing landscape must also adjust because WE ARE NOW.
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MULTICULTURAL MAJORITY HAPPENING FASTER THAN PREDICTED

February 16, 2022

According to Census 2020 data, America’s demographics are shifting to a multicultural majority faster than anticipated. While 2020 marked the official year that the first full generation of 17 and under was a multicultural majority, the Hispanic Marketing Council (HMC) estimates that this milestone was reached sometime in the middle of the last decade—years ahead of previous predictions.
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HMC HONORS KELLOGG’S WITH THE 2022 MARKETER OF THE YEAR AWARD

January 31, 2022

Kellogg’s is the winner of the 2022 HMC Marketer of the Year Award. Chief Marketing & E-Commerce Officer for Kellogg’s North America Julie Bowerman will accept the award and discuss Kellogg’s long-standing history of prioritizing the Hispanic market as a core marketing & communications strategy at HMC’s 2022 Annual Summit Series.
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CALL FOR ENTRY FOR THE HMC STRATEGIC EXCELLENCE AWARDS

January 26, 2022

The Hispanic Marketing Council (HMC) announced the call for entry for the HMC Strategic Excellence Awards, the only award of its kind that honors multicultural strategic thinking and cultural competence in marketing. Census data has revealed that Hispanics are responsible for half of the population growth of the nation and a critical driver of the nation’s rich cultural complexity.

2021

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HMC ANNOUNCES 2021 WINNERS OF THE STRATEGIC EXCELLENCE AWARDS

June 9, 2021

Alma took top honors with a Gold for Best Cultural Insight for its work with McDonald’s and a Gold for Mainstream Impact for its work by Coors. Casanova//McCann, Culture ONE World, d expósito & Partners, Dieste, Inspire Agency, Republica Havas, Visual Latina, and Zubi also received accolades.
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HMC HISPANIC MARKET GUIDE REAFFIRMS BUSINESS IMPERATIVE OF HISPANIC MARKETING

April 29, 2021

Only Guide to Providing Data-Driven on Multicultural Majority & Comprehensive Directory of Trusted Hispanic Marketing Experts.
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HMC ANNOUNCES STRATEGIC EXCELLENCE AWARDS JURY

April 26, 2021

“The HMC Strategic Excellence Awards exclusively honors the strategic craft of unearthing cultural insights to inspire meaningful advertising campaigns and engagement plans."
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CALL FOR ENTRY FOR THE HMC STRATEGIC EXCELLENCE AWARDS

April 7, 2021

HMC is proud to celebrate and recognize the power and importance of great insights and the people behind them.
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CMC REBRANDS AS THE HISPANIC MARKETING COUNCIL (HMC)

March 17, 2021

New Name Reflects Core Segment Expertise & 25 Years of Thought Leadership in the Industry.
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CULTURAL COMFORT, SILOES AND STRESS IMPACTS GEN Z TRUST CIRCLES

February 11, 2021

Regardless of race or background, teen stress levels are high, trust circles are tight and vary among kids and parents, depending on culture, age, and experience with organizations and institutions.

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