BRAND IMPACT OF
IMMIGRATION RAIDS
How the Current Climate Is Reshaping Trust and Behavior Among U.S. Hispanic Consumers
For the 70 million U.S. Hispanics, brand perception is increasingly shaped by how companies respond in moments that matter. New ThinkNow research on the brand impact of immigration raids documents measurable shifts in trust, loyalty, and purchase behavior — with more than half of Hispanic consumers already changing where they shop or which brands they support.
Watch this webinar session that examined age-related differences in consumer behavior and other key demographic breakouts that revealed where brand impact is greatest. To get the full data report click on the link below.