2024
Hispanic
Market Guide
About the 2024 Hispanic Market Guide
The HMC Hispanic Market Guide is the authoritative source for identifying companies with trusted Hispanic marketing expertise. This guide not only serves as a valuable resource for marketers, but it also includes the top trends in Hispanic marketing, research and insights.
This year marks the 25th edition of the market guide, which has served as a valuable resource for the industry and a vehicle for helping brands tap into the Hispanic opportunity. The HMC 2024 Hispanic Market Guide explains “Latino Coating”—complete with its definition and a checklist of offending practices—and provides step-by-step instructions on getting Hispanic marketing right.
Featuring the latest trends plus business-building research from HMC, Nielsen, Kantar and TikTok, the 25th edition of the market guide is the authoritative source for identifying companies with trusted Hispanic marketing expertise.
Geared towards newcomer and veteran brands alike, this publication is available to view online or download for FREE.
Highlights Include:
- Advertising, media and marketing companies vetted by the HMC that specialize in the Hispanic market.
- Key advertiser and agency relationships, sectors and contacts.
- Impactful economic data, sector stats and key opportunities.
- Top trends for marketers, including major cultural and demographic shifts, the strategic use of language, the power of in-culture spaces and cross-cultural content, the higher expectations Latinos have for brands, and the demand for authentic representation.
- Comprehensive demographic, marketing and media information—including a special section on radio by the Radio Advertising Bureau (RAB).
- A profile on key Hispanic advertising featuring purpose-driven campaigns that harnessed cultural insights, diversity and creativity by Círculo Creativo USA.