2025
Hispanic
Market Guide
About the 2025 Hispanic Market Guide
The HMC Hispanic Market Guide is the authoritative source for identifying companies with trusted Hispanic marketing expertise. The guide features business-building cultural insights, economic and sector data plus reports on media consumption, purchase behavior and Hispanic creativity.
Driven by Latino growth, younger and more diverse segments are fueling the U.S. economy and shaping today’s marketing strategies. Research continues to show that younger generations expect more from brands, will boycott brands that do not align with their values, and do not tolerate Latino Coating – in other words, any marketing that scratches the surface of Hispanic marketing and lacks authenticity and cultural relevance will miss the mark each and every time.
Geared towards newcomer and veteran brands alike, this FREE downloadable guide can help marketers get on the right track.
Featuring the latest trends in Hispanic marketing plus business-building research from the Latino Donor Collective (LDC), Nielsen, Kantar and more, the 2025 Hispanic Market Guide includes the following:
- Advertising, media and marketing companies vetted by the HMC that specialize in the Hispanic market.
- Key advertiser and agency relationships, sectors and contacts.
- Impactful economic data, sector statistics and key opportunities.
- Top trends for marketers, including major cultural and demographic shifts, the growth in power and affluence of U.S. Latinas, higher use of AI among Latino entrepreneurs, the supercharging of brand affinity through sports sponsorship, the higher expectations Latinos have for brands, and the demand for authenticity.
- Comprehensive demographic, marketing and media information—including a special section on radio by the Radio Advertising Bureau (RAB).
- Best-in-class case studies from the 2025 Strategic Excellence Award winners as well as a special section on creativity from Círculo Creativo USA.