DEMOGRAPHICS & HISPANIC DATA
According to Census projections by Pew Research, with a population of 62.3 million and growing, Hispanics as a single segment accounted for half of all U.S. population growth between 2010 and 2019. With total non-Whites combined representing 95% and whites only 5% of growth during the same period, the shift to a multicultural majority is underway. For the next 40 years, Hispanics will continue to be the primary contributors to total U.S. population growth—comprising 53% of the growth in just the next five years and 68% of the growth to 2060. Despite commanding $1.7 trillion in buying power, corporate focus on Hispanics continues to lag.
Hispanic Data Points at Your Fingertips
The HMC 2021 Hispanic Market Guide is the most comprehensive resource on the U.S. Hispanic market, featuring research and insights from HMC, Kantar and Nielsen.
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The HMC Hispanic Market Guide is the most comprehensive resource on the U.S. Hispanic market and provides brands and journalists with unparalleled competitive intelligence for locating and targeting the top agencies in the market.