The HMC Strategic Excellence Awards the only award of its kind that honors Hispanic and multicultural strategic thinking and cultural competence in marketing.
The 2024 award season is NOW CLOSED! Click on the links below for more information.
As a testament to this award’s singular position in the marketplace, HMC welcomes Collage Group as an exclusive partner of the 2024 awards.
When Hispanic or multicultural insights are applied to targeted connections and/or content strategies that drive effective cultural reach and engagement.
When a Hispanic or multicultural insight is effectively applied in the design and execution of a shopper, lifestyle, experiential, or promotional live activation program.
When a creative campaign activates a courageous and/or unexpected interpretation of a Hispanic or multicultural insight and brief. Creativity is the craft of applying art to purpose, as such this category seeks to celebrate ingenuity of purpose in the art of the work.