HMC STRATEGIC EXCELLENCE AWARDS

The HMC Strategic Excellence Awards the only award of its kind that honors Hispanic and multicultural strategic thinking and cultural competence in marketing.

The 2024 award season is OPEN NOW! DEADLINE EXTENDED UNTIL MARCH 1, 2024. Click on the links below for more information.

As a testament to this award’s singular position in the marketplace, HMC welcomes Collage Group as an exclusive partner of the 2024 awards.

Check out the work of past winners by category!

REELS

Best Hispanic Cultural Insight

When a Hispanic insight is inspiring a Hispanic targeted campaign.

2023

2022

2021

REELS

Mainstream Impact

When a Hispanic or multicultural insight impacted the mainstream market campaign.

2023

2022

2021

REELS

Impact on Innovation

When a Hispanic or multicultural insight led to an innovation in a new product, service or brand offering.

2023

Miller Lite 2023 SEA

Miller Lite

Alma
Es Jose Time Campaign

2022

REELS

Media Connections – Content Strategy

When Hispanic or multicultural insights are applied to targeted connections and/or content strategies that drive effective cultural reach and engagement.

2023

2022

2021

REELS

Content Creator & Consumer Engagement Strategy

When Hispanic or multicultural insights are used to develop a content creator/influencer marketing program targeting key consumers.

2023

REELS

Pro-Bono

When a Hispanic or multicultural insight led to a targeted pro-bono cause related program addressing multicultural community needs.

2022

2021

REELS

Shopper AND/OR Experiential Impact

When a Hispanic or multicultural insight is effectively applied in the design and execution of a shopper, lifestyle, experiential, or promotional live activation program.

2023

REELS

Creative Ingenuity

When a creative campaign activates a courageous and/or unexpected interpretation of a Hispanic or multicultural insight and brief. Creativity is the craft of applying art to purpose, as such this category seeks to celebrate ingenuity of purpose in the art of the work.

2023

WRITTEN CASE STUDIES

2023

2022

2021

WEBINARS

An Inside Look at the Award-Winning Campaigns from the Strategic Excellence Awards

WEBINAR 1 - 2023

Strategic Excellence Awards
MARCA Miami - DishLATINO
Case Study

WEBINAR 2 - 2023

Strategic Excellence Awards
BeautifulBeast / Amazon Music
Lopez Negrete Communications / Walmart

WEBINAR 3 - 2023

Strategic Excellence Awards
Dieste - Cheetos
Magic Touch Case Study

WEBINAR 1 - 2022

Strategic Excellence Awards
Casanova//McCann-Mucinex
Best of Show

WEBINAR 2 - 2022

Strategic Excellence Awards
Zubi-Lincoln Gold Case Study

WEBINAR 3 - 2022

Strategic Excellence Awards
alma-Intuit-Quickbooks
Captura-Kellogg’s Pop Tarts

WEBINAR PART 1 - 2021

An Inside Look at Award-Winning Campaigns from the Strategic Excellence Award

WEBINAR PART 2 - 2021

An Inside Look at Award-Winning Campaigns from the Strategic Excellence Award

PRESS RELEASE

HMC Announces 2021 Winners of The Strategic Excellence Awards

WEBINAR PART 1 - 2020

An Inside Look at Award-Winning Campaigns from the Strategic Excellence Award 2020

WEBINAR PART 2 - 2020

Highlighting Ideas that Work Award Winning Campaigns Fueled by Planning and Cultural Insights 2020