MOVEMENTS & TRUST

Diversity is simply a way of life, however, for the majority of Gen Z, and this data provides a glimpse into the kinds of cultural shifts and alliances we can expect in the future. All segments value freedom of speech, freedom to make own decisions, and equal opportunity.

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Culture is at the Heart of Identify, Politics, Issues & Movements

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The Cultural Intersection of Politics, Issues & Movements -- What Marketers Need to Know

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CULTURE IS AT THE HEART OF IDENTITY, POLITICS, ISSUES & MOVEMENTS

IT’S TIME: Ready or Not for the Multicultural Majority provides a deep dive on Gen Zers’ attitudes, cultural identities and alliances, hot button issues and how they correlate to experiences and political opinions. This report focuses on the intersection of culture, identity, politics, and social movements.