MARKETER OF THE YEAR

Launched in 2013, the Marketer of the Year Award is presented to a company that has a legacy of putting the Hispanic consumer at the heart of its marketing strategies and has consistently created meaningful, impactful and relevant campaigns to creatively and effectively reach this powerful market.

To be considered for this prestigious award, companies had to show evidence of the following:

• A top-down commitment to multicultural marketing
• Hispanic/multicultural strategy forming part of the company’s overall strategy with measurable accountability across all business units
• Demonstrated significant spending commensurate with the opportunity in marketing efforts targeting Hispanics