MARKETER OF THE YEAR

Launched in 2013, the Marketer of the Year Award is presented to a company that has a legacy of putting the Hispanic consumer at the heart of its marketing strategies and has consistently created meaningful, impactful and relevant campaigns to creatively and effectively reach this powerful market.

To be considered for this prestigious award, companies had to show evidence of the following:

  • A top-down commitment to multicultural marketing
  • Hispanic/multicultural strategy forming part of the company’s overall strategy with measurable accountability across all business units
  • Demonstrated significant spending commensurate with the opportunity in marketing efforts targeting Hispanics

Marketer of the Year

Kellogg’s is the winner of the 2022 HMC Marketer of the Year Award. Kellogg’s joins a prestigious short list of elite brands that have received the award, including AARP, Ford, McDonald’s, Nestlé, Sprint, State Farm, Toyota and Walmart. 

WEBINAR

Kellogg’s CMO Fireside Chat

Past Winners

NESTLE

NESTLE

2020
AARP

AARP

2019
SPRINT

Sprint

2018
FORD

FORD

2017
MCDONALDS

MCDONALDS

2014
State FARM

STATE FARM

2016
WALMART LOGO

WALMART

2013
TOYOTA

TOYOTA

2015

WEBINAR

Nestlé CMO Fireside Chat