MARKETER OF THE YEAR
Launched in 2013, the Marketer of the Year Award is presented to a company that has a legacy of putting the Hispanic consumer at the heart of its marketing strategies and has consistently created meaningful, impactful and relevant campaigns to creatively and effectively reach this powerful market.
To be considered for this prestigious award, companies had to show evidence of the following:
- A top-down commitment to multicultural marketing
- Hispanic/multicultural strategy forming part of the company’s overall strategy with measurable accountability across all business units
- Demonstrated significant spending commensurate with the opportunity in marketing efforts targeting Hispanics

Marketer of the Year
Kellogg’s is the winner of the 2022 HMC Marketer of the Year Award. Kellogg’s joins a prestigious short list of elite brands that have received the award, including AARP, Ford, McDonald’s, Nestlé, Sprint, State Farm, Toyota and Walmart.
Past Winners

NESTLE
2020

AARP
2019

Sprint
2018

FORD
2017

MCDONALDS
2014

STATE FARM
2016

WALMART
2013

TOYOTA
2015