Say hello to The HMC News, your roundup of what’s actually happening in Hispanic marketing—just timely news, sharp thought leadership, quick polls, and real takes from industry leaders who live this work every day. No noise. No half-measures. Just smart thinking for marketers who know Hispanic marketing isn’t optional—it’s essential.
Asked and Answered
Updated February 11th, 2026
Each month we pose questions to our members on hot issues. This month we asked: “What trends are you watching in 2026?” Here’s what our members told us.
HMC Board of Directors Spotlight: BeautifulBeast's Aldo Quevedo
February 11th, 2026
BeautifulBeast CEO and Creative Chairman Aldo Quevedo just rejoined HMC’s Board of Directors for a second term. Fresh off his agency’s nomination as “110 Indie Agencies to Watch” worldwide, here’s what he had to say about trends he is tracking as well as what he hopes to accomplish this second time around.
Let’s Talk Jury: Only the Best to Judge the 2026 Strategic Excellence Awards
February 4th, 2026
The Strategic Excellence Awards’ 20th anniversary raises the bar – and our jury delivers. Who are they?
3 Tips to Win Awards from Jury Insiders
January 28th, 2026
Winning awards isn’t about shiny trophies—it’s about telling a sharp, credible story that proves impact. If you’re submitting work this season, especially for the 2026 HMC Strategic Excellence Awards, keep these jury-approved tips in mind.
A Conversation with Roy Eduardo Kokoyachuk
January 28th, 2026
As immigration enforcement intensifies and Hispanic marketing faces increased scrutiny, new HMC Board member Roy Eduardo Kokoyachuk sees an urgent opportunity to redirect the narrative toward growth, brand trust, and long-term value. The co-founder of ThinkNow, creator of the nation’s largest Hispanic online consumer panel, brings 25 years of industry experience and a vision for how brands can meet this moment.