The Best in Hispanic Marketing Is In:
Meet the 2026 Strategic Excellence Awards Shortlist

Now celebrating 20 years, the Strategic Excellence Awards recognize campaigns that go beyond translation to deliver real business impact through cultural insight, strategic rigor, and creative excellence. This year’s shortlist includes 35 campaigns from 21 companies, spanning categories from cultural insight and media strategy to innovation, research, and experiential marketing.

Even bigger: all shortlisted campaigns will automatically advance to FIAP, helping showcase U.S. Hispanic marketing excellence on an international stage. Winners — including the Grand Prix/Best in Show — will be announced at the HMC Annual Summit on April 23 in New York City.

These campaigns prove what happens when brands and agencies go 100% in on understanding Hispanic consumers — not as a segment, but as a growth engine.