insights. data. directory.
Hispanic Market Guide
The most comprehensive resource on the U.S. Hispanic market, featuring unparalleled competitive intelligence for engaging the top agencies in the market.
THE LATEST INSIGHTS
IN HISPANIC MARKETING
Review in-depth industry insights about the growing Multicultural Majority and why companies need to represent the Hispanic market authentically – or kiss their revenue goodbye.
LEARN FROM
THE BEST IN MARKETING
MARKETER OF THE YEAR AWARD
PepsiCo is HMC’s 2024 Marketer of the Year! Listen to Esperanza Teasdale, as she discusses driving more Hispanic cultural fluency throughout PepsiCo’s marketing efforts.
STRATEGIC EXCELLENCE AWARDS
The HMC Strategic Excellence Awards honors Hispanic and multicultural strategic thinking and cultural competence in marketing.
EXPLORE UPCOMING WEBINARS AND EVENTS
HMC IN THE NEWS
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Our mission is to elevate the business imperative of Hispanic marketing as a core practice for achieving sustainable market relevance and growth. The HMC serves as the leading think tank and go-to resource helping brands find the right partners to become culturally fluent and fully effective in the Hispanic market. This is the home for Hispanic marketing experts across all disciplines.
AGENCY ACHIEVEMENTS
THE LAST INSIGHTS IN HISPANIC MARKETING
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THE LATEST INISGHTS IN HISPANIC MARKETING
Everything You Want to Know to Prepare for the Multicultural Majority.
Insights. Data. Directory
The most comprehensive resource on the U.S. Hispanic market, featuring research and insights from Kantar and Nielsen, creative analysis in partnership with Circulo Creativo, and unparalleled competitive intelligence for locating and targeting the top agencies in the market.