Hispanic Marketing Council
The Hispanic consumer should be at the heart of every marketer’s strategy, growth plan, media buy, and creative campaign—failure to do risks losing market share and becoming obsolete.
To champion the Hispanic consumer segment and the importance it signifies to corporations seeking to grow their revenue and market share. To advocate for responsible & intentional investment in Hispanic marketing, commensurate with the enormous opportunity the multicultural majority presents.
Founded in 1996 as the Association of Hispanic Advertising Agencies, the Hispanic Marketing Council is the only national trade organization of all marketing, communications, and media firms with trusted Hispanic expertise. We are the undisputed authority on Hispanic culture and Hispanic marketing.
Hispanic marketing is a core practice for achieving sustainable market relevance and growth.
We help brands grow their profits by effectively engaging with Hispanic consumers.
We connect you with the right experts with the right Hispanic marketing expertise.
We educate the industry on the latest cultural insights, consumer behavior and data.
RECOGNITION & LEADERSHIP
We honor the companies who commit to the Hispanic opportunity, the executives who are leading the way and the campaigns who are getting it right.
We provide our diverse membership base of Hispanic marketing experts with continuous education, training, research and resources.