About
Board of Directors
NEWS
Press
Statements
SmartBrief
Contact
INSIGHTS
The Multicultural Majority
Top 10 Insights for 2023
Demographics
Movements & Trust
Race, Culture & Identity
Media Consumption
Purchase Behaviors
AWARDS
Marketer of the Year
Strategic Excellence Awards
Eligibility & Submission Process
2024 Judges
Hall of Fame
JOIN US
EVENTS
Annual Summit
Webinars
MARKET GUIDE
Job Center
Members

Archives Press Releases

Home version 4
/
Archives Press Releases

ARCHIVE Press Releases

2020

Color block- maroon

CULTURE IS KING FOR SVOD & SOCIAL MEDIA

December 15, 2020

According to a study by the Culture Marketing Council: The Voice of Hispanic Marketing (CMC), subscription video on demand (SVOD) users ages 13 to 49 have become more culturally literate, primarily due to Netflix, YouTube creators and social media featuring increasingly diverse and global content.
Color block - grey

OFFENSIVE ADS & BRAND IRRESPONSIBILITY LEAD GENZ TO BREAKUP WITH BRANDS

November 12, 2020

Nine of 10 chief executives, advertising, promotions, sales & marketing managers are non-Hispanic white. Without breaking internal marketing “culture bubbles” to put cultural fluency and insights at the core of every brand strategy, brands risk a break up with Gen Zers and their parents.
Color block- maroon

HMC RELEASES COMPREHENSIVE GEN Z STUDY “IT’S TIME: READY (OR NOT) FOR THE MULTICULTURAL MAJORITY”

October 13, 2020

2020 is not only a critical turning-point year because of a pandemic, racial and social movements, or an election, 2020 also marks the first time the 0 to 17-year-old segment—or any generation, for that matter—is a multicultural majority.
Color block - grey

CMC ANNOUNCES 2020 CULTURE ACCOUNT PLANNING EXCELLENCE AWARD WINNERS

June 9, 2020

The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) announced the 2020 Culture Account Planning Excellence (CAPE) award winners, originally created in partnership with HispanicAd.com. Alma took top honors with its Pepsi Campaign, which won Best in Show as well as a Gold award for Best Cultural Insight.
Color block- maroon

CMC ANNOUNCES RISING STARS OF THE HISPANIC MARKETING INDUSTRY

May 6, 2020

Culture Marketing Council: The Voice of Hispanic Marketing (CMC) announced the winners of the Rising Stars Recognition, the Hispanic marketing industry’s premier award for outstanding marketing and advertising professionals under the age of 35. Jackie Bofill, senior account director, Alma and Krysten Casabielle, managing director, Pinta will be the class of 2020 Rising Stars for CMC.
Color block - grey

2020 HISPANIC MARKET GUIDE PROVIDING RESEARCH ON MULTICULTURAL MAJORITY AND COMPREHENSIVE LIST OF TRUSTED CULTURE MARKETING EXPERTS

April 7, 2020

As brands look to build and rebuild, they will need to look for growth opportunities within the rapidly growing multicultural markets. To arm them with the cultural insights needed, the Culture Marketing Council is releasing its 2020 Hispanic Market Guide, the most comprehensive resource on the U.S. Hispanic market.