ARCHIVE Press Releases 2020 CULTURE IS KING FOR SVOD & SOCIAL MEDIA December 15, 2020 According to a study by the Culture Marketing Council: The Voice of Hispanic Marketing (CMC), subscription video on demand (SVOD) users ages 13 to 49 have become more culturally literate, primarily due to Netflix, YouTube creators and social media featuring increasingly diverse and global content. OFFENSIVE ADS & BRAND IRRESPONSIBILITY LEAD GENZ TO BREAKUP WITH BRANDSNovember 12, 2020 Nine of 10 chief executives, advertising, promotions, sales & marketing managers are non-Hispanic white. Without breaking internal marketing “culture bubbles” to put cultural fluency and insights at the core of every brand strategy, brands risk a break up with Gen Zers and their parents. HMC RELEASES COMPREHENSIVE GEN Z STUDY “IT’S TIME: READY (OR NOT) FOR THE MULTICULTURAL MAJORITY”October 13, 2020 2020 is not only a critical turning-point year because of a pandemic, racial and social movements, or an election, 2020 also marks the first time the 0 to 17-year-old segment—or any generation, for that matter—is a multicultural majority. CMC ANNOUNCES 2020 CULTURE ACCOUNT PLANNING EXCELLENCE AWARD WINNERSJune 9, 2020 The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) announced the 2020 Culture Account Planning Excellence (CAPE) award winners, originally created in partnership with HispanicAd.com. Alma took top honors with its Pepsi Campaign, which won Best in Show as well as a Gold award for Best Cultural Insight. CMC ANNOUNCES RISING STARS OF THE HISPANIC MARKETING INDUSTRYMay 6, 2020 Culture Marketing Council: The Voice of Hispanic Marketing (CMC) announced the winners of the Rising Stars Recognition, the Hispanic marketing industry’s premier award for outstanding marketing and advertising professionals under the age of 35. Jackie Bofill, senior account director, Alma and Krysten Casabielle, managing director, Pinta will be the class of 2020 Rising Stars for CMC. 2020 HISPANIC MARKET GUIDE PROVIDING RESEARCH ON MULTICULTURAL MAJORITY AND COMPREHENSIVE LIST OF TRUSTED CULTURE MARKETING EXPERTSApril 7, 2020 As brands look to build and rebuild, they will need to look for growth opportunities within the rapidly growing multicultural markets. To arm them with the cultural insights needed, the Culture Marketing Council is releasing its 2020 Hispanic Market Guide, the most comprehensive resource on the U.S. Hispanic market.