FAIRFAX, Va. (October 27, 2023) – The Hispanic Marketing Council (HMC) announced Angela Rodriguez, SVP/Head of Strategy at alma, Michael Roca, Executive Director of ELEVATE at Omnicom Media Group, Nestor Perinot, Chief Revenue Officer at Prisa Media, and HMC Hall of Fame winner and media architect Gloria Constanza, partner at d expósito & Partners have joined its Board of Directors. These members will work closely with HMC Chair Isabella Sanchez, VP of Media Integration at Zubi, the HMC’s governing bodies, executive committee and the executive director to support the organization’s strategic plan, which champions the U.S. Hispanic market, advocates for increased investment in Hispanic marketing and elevates the critical role of the culture marketing specialists.

“This is one of the strongest board of directors our organization has had, with leaders representing so many diverse sectors of the Hispanic marketing ecosystem,” said Sanchez. “I am honored to welcome Angela, Nestor and our longtime partner Gloria and work with them to continue advocating for the right business-building strategies that properly support today’s multicultural mainstream.”

Angela Rodriguez, SVP/Head of Strategy at alma

With more than 20 years uncovering the interplays of Global, US and Latinx and other segment cultures, Angela has helped brands succeed with segment and non-segment consumers alike. Her passion for finding deep cultural insights is a strong source of inspiration for her entire team at alma, which has one of the largest and most diverse planning departments in the industry. The impact of her discipline and mastery of strategic planning is perhaps best proven by seven of alma’s biggest campaigns of the year all advancing to the Grand Effies Finals, and alma becoming the most effective agency in America in 2022. She also heads up Alma’s Culture Lab, an innovation think tank that leads the marketplace in Cultural Curation, Consulting and Research.

Among the brands she currently helps grow by connecting them with consumers in more culturally relevant ways include Pepsi, McDonald’s, State Farm, Coors Light, Cerveza Sol, Miller Lite, Intuit Quickbooks, Tobacco Free Florida, Memorial Sloan Kettering, Lilly and PNC Bank.

Michael Roca, Executive Director of ELEVATE at Omnicom Media Group

In his current role at Omnicom, Michael Roca advocates for a more equitable media and marketing ecosystem by highlighting the business imperative of engaging diverse segments.  He has also helped marketers such as Diageo, Google, and P&G diversify the mix of their media partnerships by shining a light on the capabilities of diverse owned, operated, and targeted media.  He has a proven track record of success in building culturally relevant and effective media strategies that drive brand growth and loyalty among diverse segments.

Michael also advances DE&I causes on the corporate front as the executive sponsor of OMG’s Hispanic/Latin BRG while also sitting on the board of directors of HMC, the Hispanic Alliance for Career Enhancement (HACE), and the advisory councils of the Hispanic Scholarship Fund (HSF), and the Center for Hispanic Marketing Communication at Florida State University.

Nestor Perinot, Chief Revenue Officer at Prisa Media

Nestor has more than 20 years of experience creating and deploying strategies that drive sales, open new markets and shatter revenue goals while helping media companies grow in the Hispanic market. By focusing on the importance of communicating the right message at the right time within the right context and on the right platform, he has been able to put the MBA he earned at Florida International University to good use. Over the years, Nestor has become an expert in current and emerging digital advertising, including sales concepts, tools and technologies, programmatic, CTV/OTT and digital audio/podcast.

When he is not at working at Prisa Media, Nestor is an avid soccer analyst and loves spending time sailing and coaching soccer to young kids

Gloria Constanza, partner at d expósito & Partners

With more than 25 years of advertising experience in the Hispanic market, Gloria has been a key promoter and architect of the U.S. Hispanic Market’s media landscape and explosive growth. She has helped introduce some of the largest brands to the Hispanic market, many of whom continue to invest in significant and lasting ways. She was fundamental in establishing the media commitment of Sears, U.S. Postal Service, Kraft, Bank of America, Mazola Corn Oil, AT&T and many more. As partner and chief contact strategist at d expósito & Partners, Constanza continues to onboard new brands to Hispanic, multicultural and broad market media environments, helping to strategically guide the agency’s client roster.

Constanza started her advertising career at Conill Advertising—then the largest Hispanic advertising agency in the U.S. In 1989 she moved to the Bravo Group as senior media planner/buyer and later became the senior vice president and director of media services, building Bravo’s media team to over 45 people. In 2005, she co-founded CMS Partners, which was acquired a year later by Daisy Expósito-Ulla and Jorge Ulla and became d expósito & Partners.

For more information, visit hispanicmarketingcouncil.org and follow the HMC on Facebook, Instagram, and Twitter at @hmchispanic.

About HMC: Founded in 1996 as the Association of Hispanic Advertising Agencies, the Hispanic Marketing Council is the national trade organization of all marketing, communications and media firms with trusted Hispanic expertise.