DEMOGRAPHICS & HISPANIC DATA
Latinos are driving a cultural and demographic transformation as the U.S. heads toward a multicultural majority–already a reality for people under 35. According to the U.S. Census, Latinos make up nearly 20% of the population, up 23% over the past decade, outpacing the nation’s overall population growth of 7%. More importantly, it wields tremendous economic power, which has deep implications for marketers.
The U.S. Hispanic buying power has reached
Hispanic Data Points at Your Fingertips
The HMC 2024 Hispanic Market Guide is the most comprehensive resource on the U.S. Hispanic market, featuring research and insights from HMC, Kantar, Nielsen and Latino Donor Collaborative.
Hispanic Breakdown By Age
Latino Diversity & Common Age
Hispanic Breakdown by Gender
Proportional Wealth Gap
Household Size
Household Income
Multigenerational Households
Educational Advancement
English Proficiency
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The HMC Hispanic Market Guide is the most comprehensive resource on the U.S. Hispanic market and provides brands and journalists with unparalleled competitive intelligence for locating and targeting the top agencies in the market.