DEMOGRAPHICS & HISPANIC DATA
Demographics
U.S. Latino Households
Younger and Multilingual
A growing influence in the U.S.
Language and Country of Origin
The Latino Household
Growing in Income and Status
Between 2017 and 2022, the growth of U.S. Latino high-income earners—individuals with incomes in the 95th percentile and above—outpaced that of non-Latinos by a factor of six. At current rates, over 39% of new high income earners will be U.S. Latino through the next decade, according to Seidman.
Growth in Latino Affluence
Homeownership
Hispanic Data Points at Your Fingertips
The HMC 2024 Hispanic Market Guide is the most comprehensive resource on the U.S. Hispanic market, featuring research and insights from HMC, Kantar, Nielsen and Latino Donor Collaborative.
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The HMC Hispanic Market Guide is the most comprehensive resource on the U.S. Hispanic market and provides brands and journalists with unparalleled competitive intelligence for locating and targeting the top agencies in the market.