Fairfax, Va. (January 18, 2024) – The Hispanic Marketing Council (HMC) announced early bird registration is open for 2024 HMC Annual Summit on April 10 to 11 at Convene at One Liberty Plaza in New York City’s Financial District. In addition, HMC released the first round of C-suite headliners, including Pablo Di Si, President & CEO of Volkswagen Group of America; Greg Gallagher, Vice President of Brand Marketing, Beer Division Constellation Brands and Esperanza Teasdale, Vice President & General Manager of PepsiCo, who will showcase the culture-driven strategies that are yielding growth and competitive market share.

 A recent study estimated that multicultural ad spending in the U.S. will increase 8% to $45.83 billion with Hispanics accounting for 68.3% of that growth. As the only Hispanic-centric marketing conference developed by industry leaders with multicultural expertise, the HMC Annual Summit packs a powerful agenda aimed at arming brands with data-driven insights, research & strategies to help them connect authentically with the Hispanic market.

“Latinos continue to drive mainstream cultural trends and financial growth,” said HMC Chair Isabella Sanchez, VP of media integration at Zubi. “Today, Americans under the age of 35 are a multicultural majority. By the end of this decade, that will apply to everyone under 50. The general market construct is dead, and marketers can leverage the insights and market intelligence from this summit to strengthen their relevance, inspire their original creative and drive effectiveness of their marketing campaigns.”

HMC will kick off the summit with a networking reception filled with leaders of the biggest brands, media platforms, research firms and agencies. The next day, HMC will feature powerful sessions on the most pressing topics in marketing headlined by C-suite leaders, award-winning creatives, newsmakers and influencers. Previously unreleased data from HMC’s recent study, IT’S TIME: The Growing Power of the Multicultural Majority, also will be revealed.

Other highly anticipated sessions include the 2024 Hispanic Marketer of the Year, which honors companies who demonstrate a top-down commitment to and appropriate financial investment in multicultural marketing, and the HMC Strategic Excellence Awards, featuring the best campaigns that harnessed cultural insights to drive creative ingenuity.

Early bird pricing is available until March 1, 2024. For a complete agenda and to register, visit hmcannualsummit.org. Follow the HMC on Facebook, Instagram, and Twitter at @hmchispanic using the conference hashtag #HMC2024.