FAIRFAX, Va. (October 27, 2022) – The Hispanic Marketing Council (HMC) announced Isabella Sanchez, Vice President of Media Integration at Zubi will serve as its new chair effective today. Sanchez, who previously served as HMC Treasurer, takes the helm from GroupM Multicultural President Gonzalo Del Fa. Elected as the new treasurer is Gian Pablo Kates, VP of Network Sales at Telemundo. In addition, Luis Miguel Messianu, Founder-Chairman, Alma; Steve Mandala, Chief Revenue & Local Media Officer, Estrella Media; Simon El Hage, Executive Group Account Director, Lopez Negrete Communications; Marina Filippelli, CEO, Orci; and Lisa Torres, President, Multicultural Practice, Publicis Media will also join the HMC board.

“It is an honor to continue the legacy of past Zubi visionaries, who were among the founders of HMC, and champion the Hispanic market,” said Sanchez. “U.S. Latinos have the fifth largest gross domestic product (GDP) in the world, surpassing France and the U.K., and are shaping the cultural fabric of the new American mainstream. I am committed to advocate for increased Hispanic marketing investment and connect corporations with the right specialists to do it correctly and appropriately.”

With more than 30 years of Hispanic media experience working with many of the largest marketers in the US Hispanic market, Sanchez oversees all Hispanic strategic media planning and execution for Zubi’s clients, as well as media for new business development efforts. Her passion for marketing to diverse audiences is evidenced in her commitment to always elevating the industry profile, while helping marketers understand and capitalize on the biggest growth opportunity in the U.S.

“Isabella has a passion for cultural connections, creative innovation and technology to measure and optimize performance—she has brought invaluable insights to the board as treasurer, and I look forward to her leadership and working with her to strengthen the HMC,” said Del Fa, who will stay on the HMC board as immediate past chair.

Sanchez will work closely with the HMC’s governing bodies, committees and the executive director to support the organization’s strategic plan, which champions the quality of Hispanic marketing in the U.S., focusing on the value of culture-driven strategies and creativity while elevating the critical role of the Hispanic marketing specialist.

The full HMC Board of Directors includes:

• Treasurer: Gian Pablo Kates, Vice President, Network Sales, Telemundo Group
• Education Chair: Victor Paredes, Executive Director, Multicultural Strategy, Collage Group
• Immediate Past Chair: Gonzalo del Fa, President, GroupM Multicultural
• Stacie de Armas, Sr. VP DEI, Diversity Insights, Intelligence & Initiatives, Nielsen
• Natalie Boden, President & Founder, BODEN
• Sarah Carberry, Acting Head of North America Google Play Partnerships, Apps & Monetization, Google
• Izzy Gonzalez, Director of Cross Platform Sales, CNN en Español US
• Greg Knipp, CEO, Dieste
• Pedro Lerma, CEO & Founder, LERMA/
• Ingrid Otero-Smart, President/CEO, Casanova//McCann
• Albert Rodriguez, President/COO, Spanish Broadcasting System
• Donna Speciale, President Sales & Marketing, TelevisaUnivision, Inc.
• Lee Vann, Partner & Chief Strategy Officer, Captura Group
• Marco Vega, Co-Founder and Chief Strategy Officer, We Believers
• Jose Villa, President, Sensis

For more information, visit hispanicmarketingcouncil.org and follow the HMC on Facebook, Instagram, and Twitter at @hmchispanic.