Multicultural marketing is no longer a “niche,” or a “nice to have” marketing afterthought. The definition of “white as the norm” or “general market” is no longer applicable for brands targeting people under the age of 35—and as soon as 2033, brands continuing to make this mistake with people under the age of 50 could lose significant market share. Without deep cultural fluency and insights at the core of every brand strategy, brands risk a break up with the influential Hispanic market. Stay on top of the latest Hispanic cultural insights and breaking research!